Builtech Holding

When I was invited by Addick Addicks to pitch for the brand of Builtech, the company existed more as an concept than an organization. The task initially focused on the logotype — but it quickly became clear that this would grow into something much larger.

After winning the pitch, I began developing the corporate design and overall brand system for Builtech: a holding company bringing together highly specialized firms in building services engineering under one umbrella. The challenge was not just to create a strong parent brand, but to build a framework that could scale — one that allows individual companies to retain their own character while remaining clearly part of a larger whole.

Early on, I brought Simon Becker into the project and gradually built a small, focused team with Julius Brodkorb and Maria Buttenhoff. around the growing scope of work. While leading and structuring the creative direction, I was also deeply involved hands-on — from defining the visual language and design principles to shaping presentations, guidelines, and day-to-day communication tools.

As Builtech evolved into an international group, the brand evolved with it. The result is a corporate identity designed to communicate precision, reliability, and technical expertise, while remaining flexible enough to support a diverse and expanding portfolio of companies.Corporate stationary and graphic apllications

The visual identity was implemented consistently across all touchpoints, both online and offline: from corporate stationery, reports, and presentations to digital platforms such as websites, intranet, and social media channels. A modular, scalable design system was developed, allowing sub-brands to position themselves clearly within the overarching Builtech ecosystem, while maintaining coherence and recognition at the group level.

The design language is characterized by clean, precise typography, a sophisticated color palette balancing technical coolness with human approachability, and graphic elements that symbolize connectivity, efficiency, and system thinking — all core principles in Builtech’s field of expertise. This integrated branding solution strengthens Builtech’s position as a cohesive, future-proof network of specialized companies. It establishes a professional, unified market presence that communicates competence, trust, and innovation across all levels — from the holding to each individual subsidiary.